Sally KhallashMay 8, 201811 minOnline Behaviour Insight #1 - BeautyThis is the first article in a series on how humans make online decisions - and how it affects your customer journeys and your pricing....
Sally KhallashJan 10, 20188 minNever include free shipping - a starter guide to partitioned pricingShould you include shipping in your price? Or service fees? Or the mandatory insurance – or any of the other of a million features? The...
Sally KhallashJan 10, 201813 minHow to raise prices AND increase customer satisfaction“Raise our prices? No thanks, I actually want to keep my customers!” For most companies, just the thought of raising prices is nerve...
Sally KhallashJan 9, 20183 minHow to incorporate gender equality in organisational DNAIn 2000, Kathleen McGinn presented a case to students at Harvard Business School. She introduced Howard Roizen, a venture capitalist,...