Here is a hard truth: boring products make the customer focus on the price tag. Let’s unpack this a little bit: previously we suggested...

📷 Nudging and presenting people with a default option is a way of influencing choices without limiting options or making some choices...

Yesterday, Brian and I gave a presentation at Executive Global Networks' annual conference in Jutland. Our topic of choice was how...

Your crossing a pedestrian crossing when an aggressive driver speeds past you, only centimeters from running you over. Chocked an...

When thinking about the future, most of us tend to recall past trends and developments and project these into future estimates and...