Sally KhallashJan 9, 20188 minHOW TO MAKE YOUR PRICES APPEAR SMALLER (AND COMPETE ON PRICE WITHOUT LOWERING THEM)Here is a hard truth: boring products make the customer focus on the price tag. Let’s unpack this a little bit: previously we suggested...
Sally KhallashMay 24, 20184 minValue Pricing : hvordan & hvornårI traditionel forstand er 'value pricing' eller værdibaseret prissætning den teori at kunden i princippet burde betale det for dit...
Sally KhallashMay 8, 201811 minOnline Behaviour Insight #1 - BeautyThis is the first article in a series on how humans make online decisions - and how it affects your customer journeys and your pricing....
Sally KhallashJan 10, 20184 minCase Study: Cash Payments vs. MobilePay(Associate Tine Lund together with Founding Partner Sally Khallash - who can resist!) Have you ever tried to help a charity by raising...
Sally KhallashJan 10, 20188 minNever include free shipping - a starter guide to partitioned pricingShould you include shipping in your price? Or service fees? Or the mandatory insurance – or any of the other of a million features? The...
Sally KhallashJan 10, 201814 minHow to find the optimum price for anythingYou can't test your way to optimal pricing. First of all it usually requires much more in terms of statistical significance than many...